Saturday 5 December 2015

Your nursery needs YOU!

This is an appeal on behalf of your local plant nursery...

A combination of recent bad weather and unforeseeable economic pressures have left small nurseries suddenly rather quiet. The stock is there, the bare rooted plant season is well under way, and the mild (if wet) weather recently has extended the autumn planting weather well into December. Despite so many reasons to buy plants, nurseries across the UK (and I've heard also around Europe) are missing trade.

There are many reasons for this; often wet and windy weather puts people off doing any gardening, stories of terrorism and war in the news generally lead to slower sales generally (presumably fear of what is to come makes people think twice about spending?), and the run-up to Christmas tends to favour shops rather than nurseries.

So why should we care? Businesses always have peaks and troughs in their incomes, so this is just another trough? I think there is a big concern because this has been a difficult year, with unpredictable weather and concern about how Government cutbacks will affect us all meaning that we reconsider our spending, and to end on a low note does not bode well for smaller businesses. January is nearly always a quiet month, and if February is cold then often this can add extra strain onto a small business's finances. If November and December remain this quiet then many (most?) small nurseries will face at least a third of the financial year unable to meet their costs. This could very easily be the end for some.

So yes, why should we care? Your local nursery is where you often find the better advice, the more interesting plants and the better prices and value for money. These are the places that focus of producing and selling plants, and are a very important part of our enjoyment of gardening. Would you really want to rely on your local garden centre for all of your plants, or have to send off to a nursery somewhere else in the UK or Europe every time you want to grow something different? I enjoy trips to my local garden centre for sundries etc., but my local nursery is where I find the better and more interesting range of plants!

What can be done?
  1. Don't delay your planned purchases. Yes, family might put pressure on you to go here, there and everywhere in the run-up to Christmas, but try to make some time to visit your nursery.
  2. Send plants as gifts! If you know a friend or family member well then you could choose a plant as a Christmas present. Do they have a tree in mind? What about a perennial for their border? Have they been coveting something in your garden?
  3. If you can't give them a plant, or you're not sure what they might like, why not send vouchers? There is a downside to this; the National Garden Gift Vouchers can be redeemed in hundreds of garden centres and nurseries across the UK, so you might have to stipulate that you would appreciate the recipient spending their voucher(s) in an independent nursery. Also the nursery has to pay to redeem the vouchers...
  4. Does your friend or family member have a good nursery locally to them? Why not contact the nursery and see if they would allow a credit note? You pay them X amount and then tell the recipient that they have an amount to spend at that nursery... Although a little more complicated, and not all nurseries will be able to do this, it would at least mean all of the money goes to that nursery.
  5. Be sure to raise the profile of your local nursery with gardening friends! It's the easiest thing to do... you get talking about gardening and just mention that your local nursery has the new season's fruit or bare rooted plants in stock. You might fancy a trip out yourself so you could make a day out of it with your friend(s)! My local nursery, Endsleigh Gardens Nursery in Devon, has new stocks of fruit, trees, roses and bare rooted hedging in stock now, and your local nursery is likely to be the same. Now is a great time to buy roses so they establish well in spring, and most come with pictures on their labels so you don't have to shop entirely by the description.

Although the nursery trade has been tough for several years it would seem that this autumn and winter is proving particularly tough for small independents. If they go, just imagine the world of homogenised garden centres, all selling the same plants at the same prices, that would be left. What gets planted in your garden will be decided by people in boardrooms, and over time gardens will all become clones of each other. All that's needed to stop this is a conscious decision to support independent nurseries, and not leave them fighting for their existence this winter.

Best of all your efforts are rewarded with plants!

2 comments:

  1. Hi Ben. I like what you have written here. I have a wholesale nursery that supplies independent garden centres mostly in Wales and I have been busting a gut to get the public to support their local nurseries and garden centres. It's tough but there are opportunities. You have mostly pleaded here for people to use their local supplier to help them to survive but I feel strongly that the important thing is to emphasise the many advantages that a proper garden centre or nursery can offer. I would say that roughly half of my garden centre customers really understand the value of stocking plants that are produced nearer to home. I produce bi-lingual point of sale boards and do loads of social media stuff aimed at the plant buying public and those that understand what I'm doing and get behind it seem to do really well but others have no interest and simply stack the brightest and shiniest stuff that they can buy cheap regardless of it's integrity or provenance. It's a challenge. I have tried to get growers to come together to help promote their stock but here in this corner of West Wales I'm pretty much a lone voice . As a wholesaler I won't have any income now until about April. That's normal and just how the industry has been. It's actually been a great year with good weather for most of the main season . After June it makes no difference really and trade flattens out whatever the weather. Bare root planting is for gardeners ie people that know what they are doing and follow gardening as a hobby. Most plant sales are not to gardeners. I was on a course in north Wales recently in a garden centre that said that only 19% of their sales were plants and most of that was bedding. They turned over more on cards than they did on plants. My point has been that garden centres need to offer something completely different to the diy sheds,, the multiples and now the supermarkets. If they try to do the same as those it's a battle that they can only lose. Some already see that others buy their stock from Italy or large UK nurseries and present the same stuff as you see outside of Aldi who can beat them every time on footfall and convenience and sometimes price. If you are interested have a look at my facebook page to get an idea of what I have been trying to do. Regards...............Charles Warner https://www.facebook.com/Grown-in-Wales-Herbs-and-ornamental-plants-317562768260812/?ref=hl

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    1. You're right; the key to business success is diversity, and that's as much true in nurseries not competing on each other's strengths as it is about garden centres having a broad range of products. The greatest diversity is found in the smaller businesses, but if we lose small businesses then we're into an almost Orwellian scenario where big businesses tell us what to buy and how much we pay for it.

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